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  • August 20, 2022 5 min read


    When it comes to applying makeup, a clean skin that's well prepared can make your face glow and ensure that your makeup doesn't wear off easily. Perhaps you think you have a perfect skincare routine: cleanse, mask, moisturize, sunscreen, and wonder what's next. If you haven't added a face serum into the mix, you could be missing out. Are you hearing about a face serum for the first time and not sure why you should be making room in your routine for one? Don't worry as this article is about that. You also know that no matter how potent a product is, it won't work unless it is being used correctly. In this article, we take you through applying a CBD face serum correctly, its benefits, and how to apply it under your foundation.

    Benefits of CBD in Skincare

    CBD or cannabidiol has been praised as a miracle drug and has gradually made its way into everyday products such as sunscreens, lip balms, moisturizers, masks, etc. CBD is the non-intoxicating and non-psychoactive active ingredient of cannabis or marijuana plants, making it acceptable to some governments. In the United States, CBD extracted from hemp plants is legal. CBD is extracted as powder and is usually mixed with carrier oils like coconut, hemp, or olive, enhancing application and effectiveness.

     Casares et al. (2020) suggested that CBD has antioxidant and anti-inflammatory properties that are helpful in the treatment of various skin conditions. CBD skincare is being used to help with skin problems ranging from acne-prone skin to wrinkles and signs of aging. CBD oil in skincare won’t get consumers high because it doesn’t have the mind-altering effects of marijuana’s tetrahydrocannabinol (THC) content. CBD is extracted from the stalks and stems of the hemp plant, whose THC content is exceptionally low, often so low that it can’t be detected by testing equipment.

    Among the approved functions of CBD is controlling inflammation. The body has two CBD receptors, CB1 and CB2. CBD interacts with these receptors to turn down the inflammatory response when applied to the skin. Baswan et al. (2020) showed that CBD creams could reduce redness in skin diseases such as eczema and psoriasis and reduce dryness. Palmieri et al. (2019) found that a specific CBD ointment improved skin hydration, boosted elasticity in the skin, and generally better their quality of life. However, more research on the human population is needed to validate these claims. That's why manufacturers add CBD to their products to give them a boost.

    What is Serum?

    A serum is a lightweight formulation consisting of small molecules that the skin can effectively absorb. You might want to consider adding a serum to your facial routine if you're having an issue with your skin, like redness, dark spots, blemishes, sun damage, or wrinkles. According to Thompson (2006), serums contain essential antioxidant vitamins and minerals that seep into the skin to target these specific skin issues. Serum ingredients penetrate directly into the skin instead of sitting on the skin like most moisturizers. Therefore, you should apply face serum after cleansing and before adding your moisturizer.

    How to Apply the Serum To The Face


    You should always apply serum to clean skin for the ingredients to be effectively absorbed. Before applying serum, both morning and night, cleanse with a gentle cleanser to help dissolve makeup, impurities, and pollutants and leave skin feeling clean and revitalized.


    However, facial toners play a key role in preparing the skin for serum application. They help to rebalance the skin after cleansing and sweep away remaining traces of dirt and makeup. It helps remove all barriers on the skin's surface and allows the serum to penetrate the different layers of the epidermis effectively.

    Apply Serum

    After you've cleansed and toned, apply the face serum. Always read the instructions rigorously on your face serum. Some serums might have particular directions. Fewer is better when it comes to serums. The amount you need may vary depending on your skin and the specific product. However, the classic application is two pumps or an adequate amount. If it's a dropper method, use 3 or 4 serum drops. You need just sufficient to cover lightly the full face, and neck. Since face serums are very potent with high levels of ingredients, overcome the craving to coat your face with serum as this could cause infuriation and deficient product absorption. Also, avoid pulling the skin and abrading too hard; allow the product to soak up on its own. Pat in upwards and outward motion until completely applied to the face and neck.


    Face serums have moisturizing agents, but they aren't meant to substitute your daily moisturizer or night cream. Instead, serums amplify your moisturizer, and they significantly benefit each other. After waiting for around five minutes for your serum to soak, apply the moisturizer to the face and neck. The moisturizer is the last step that helps lock in the serum and nutrients. It gives an additional level of moisture for protecting and hydrating your skin for a supple and luscious glow.

    The Correct Order of Application for Skincare Products

    With the many potential products, users are putting on the skin, deciding when and what to apply can be confusing. Below is the correct and most beneficial order to apply facial products:

    • Exfoliator (Optional)
    • Toner
    • Face Serum!
    • Eye Cream
    • Moisturizer (day cream and night cream)
    • SPF Cream (in the morning)
    • Body Lotion

    Benefits of Face Serum

    When you use a serum under your foundation, you incorporate its skincare benefits into your daily makeup routine. A serum preps and primes your skin for that perfect makeup application and ensures that the makeup sits on the skin for long. Also, flawless skin makes makeup appear even more attractive. Other benefits of serums include;

    • Antioxidant vitamins and minerals boost to skin
    • Evenly toned skin
    • Lightening of dark spots
    • Repair sun damage
    • Targeted treatment for wrinkles
    • Hydrated and balanced moisture
    • Added radiance to complexions


    A face serum can be a secret weapon for attaining perfect skin. You must ensure you're correctly using it to get all its benefits. Fortunately, face serums aren't complicated or time-wasting to use. You need to remember the steps, and you'll be an expert in no time. Remember to cleanse, exfoliate your skin, and follow with a facial toner. Subsequently, moderately apply a reasonable amount of serum to your face and neck using your fingertips or palms. Wait for five minutes for your face serum to completely soak into your skin. Lastly, apply your special moisturizer. When you follow the correct order of application for your skincare products, you can optimize your entire beauty routine.


    B Palmieri 1, C Laurino 1, M Vadalà. (2019). A therapeutic effect of CBD-enriched ointment in inflammatory skin diseases and cutaneous scars.

    Baswan, S. M., Klosner, A. E., Glynn, K., Rajgopal, A., Malik, K., Yim, S., & Stern, N. (2020). Therapeutic potential of cannabidiol (CBD) for skin health and disorders. Clinical, cosmetic and investigational dermatology, 13, 927.

    Casares, L., García, V., Garrido-Rodríguez, M., Millán, E., Collado, J. A., García-Martín, A., ... & Muñoz, E. (2020). Cannabidiol induces antioxidant pathways in keratinocytes by targeting BACH1. Redox biology28, 101321.

    Thompson, I. (2006). Visión. Promo-negocios. Guayaquil-Quito, EC, diciembre. p1.